Under Armour Speedskater Mach 39 Suit: Brand Impact?
Updated: Tuesday, February 18 2014, 06:14 AM EST
The suits made for the Olympic speedskaters are being blamed for slowing them down. The Mach 39 suit was supposed to help U.S. speedskaters fly past their competition, but none of the team members made it to the medal stand.
The team was approved to switch to previously designed Under Armour uniforms later in the competition. Despite the suit change, performances were lackluster.
The Mach 39 suits had never been worn in competition before the Olympics, in an effort to keep the design a secret.
Under Armour said in a statement that they always work closely with athletes to ensure they can compete with total confidence.